Integrated Mobility Innovation
Goals and Objectives
Focus 1:
Innovative Payment
Innovating means of making the multimodal trip payment experience more seamless for travelers.
Areas
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Business Case for Integrated Payment
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Expanding Open Payments
- Explore and demonstrate adding concession fare to open payment systems
- Explore and demonstrate extending open payment to offer monthly capping
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Expanding/Extending HOP Functionality
- Explore and demonstrate expanding Hop™ virtual card support to personalized Honored Citizen/Low Income fare instruments
- Explore and demonstrate expanding Hop virtual card support to Institutional Hop cards
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Improving access for the unbanked and underbanked
- Explore and demonstrate prepaid debit cards as a means for the unbanked and underbanked to create accounts for mobility services
- Explore expanding the ability to load virtual card funds to the retail network
Focus 2:
Customer Experience
Initiatives that can be embedded into or used to further expand TriMet’s Mobility on Demand platform to reduce travel stress and encourage customer behavior change towards more sustainable, multimodal trip options.
Areas
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Traveler Incentives and Rewards
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Incorporating Real-Time Incident and Congestion Information
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Partnering to Scale the City of Portland Transportation Incentive Program
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System Integration
Focus 3:
Mobility Data
Development of a framework that allows agencies to meaningfully assess how mobility quality/effectiveness improves with the implementation of new innovations, going beyond basic ridership and productivity measurements to take into account other related impacts.
Areas
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Define Framework for Assessing Improvements in Transit Quality
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Mobility Analysis Benchmarks
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Demonstrate Framework for Assessing Improvements in Transit Quality
In collaboration with project partners Fehr & Peers and Urbanlogiq, TriMet has developed a set of performance metrics that assess how the agency is progressing toward its mobility management goals. TriMet is working toward refining and visualizing these metrics to better understand the needs of its ridership. These measures fall into the following 9 major categories:
- Customer Satisfaction (survey responses, return users)
- Time Effectiveness (wait time, on-time performance)
- Cost Effectiveness (cost or price per trip)
- Reliability (accuracy of predictions)
- Availability (number of trip options presented)
- Safety (crash or incident rates, personal security)
- Accessibility (number of jobs or other destinations within 30 minutes)
- Demand for Integrated Mobility Systems (number of trips planned or completed)
- Knowledge Transfer (types and accuracy of data generated)
The Smart Mobility Platform (SMP) currently under development through Urbanlogiq will allow TriMet staff to analyze and visualize the trends in each of the above categories. In addition to traditional transit metrics, the platform will combine innovative data sources such as ridehailing and micromobility vehicle data, Waze traffic data, and origin-destination inference from HOP cards.
